JA Avenue – Palace of Beauty


Macau’s new Beauty Trend icon – Jai Alai Avenue – Palace of Beauty

SJM transformed the once glorious historical Palácio de Pelota Basca (Jai Alia) site, a prime location that is only a few minutes’ walk to and from the ferry pier - Terminal Marítimo de Passageiros do Porto Exterior, into a Jai Alai Complex encompassing hotel, F & B outlets, “The JA Avenue” cosmetics and beauty venue and an art and creation gallery. It opened for business on 25th April 2017.

“The JA Avenue” is the first phase of this development project. It is Macau’s new beauty trend icon and is a new landmark in the Macau peninsular. The Designer has created a natural and elegant ambiance for this 30,000 sq. ft. avenue that provides a perfect platform for sale and experience sharing by cosmetics and perfume brands including brands ACCA KAPPA, Adore, Albion, B.C.A.D, Balmain Paris Hair Couture, Benefit, Biellée, Biotherm, Canvas Beauty, DIOR, Effective Organic, Enjoyllery by Fashion TV, Estee Lauder, Givenchy, Guerlain, IDS, Kiehl's ,La Biosthetique, La Prairie, Lancôme, Linden Leaves, L'Occitane, Luv nature, Lyanature, Nail & Lash by per FACE, OdiLE LECOiN, SK-II, Terre d'Oc, The Organic Pharmacy, Whoo, Alexander McQueen, Anna Sui, Burberry, Bvlgari, Calvin Klein, Chloé, Coach, ERMENEGILDO ZEGNA, Ferragamo, GUCCI, HERMES, Hugo Boss, Jimmy Choo, JUICY COUTURE, Lanvin, Marc Jacobs, Michael Kors, MISSONI, Montblanc, MOSCHINO, MIU MIU, Nina Ricci, PAUL SMITH, PRADA, Repetto, Stella McCartney, Tory Burch, Valentino, Van Cleef & Arpels, VERSACE.

It also houses some brands that are first time launcher in Macau: Givenchy, Canvas Beauty, Whoo ,The Organic pharmacy, La Biosthetique, OdiLE LECOiN, Adore, ACCA KAPPA, Balmain Paris Hair Couture, Nail & Lash by per FACE, Biellee, IDS, B.C.A.D., Linden Leaves. Its Perfume Garden has acquired the one and only one set of four prestige limited edition: Le exclusive Guerlain “Four Seasons” in Macau that priced at 640,000!

The 30,000 sq. ft. avenue is Macau’s one-stop-shop premium beauty service station. It affords a comfortable shopping venue, allowing customers to leisurely choice and pick an array of internationally renowned beauty brands, enjoy skin analysis treatment, premium beauty and skin care service, beauty consultant service and VIP shopping experience.

At the atrium in the center of the avenue, a chandelier with hundreds of pure white drifting water ripple shape pieces stands out. Argument by the numerous sparkling crystals on the curved shaped panels around with changeable lighting effect to match brands’ promotion themes, it creates a unique setting and atmosphere that no others could match.

The three chandeliers at the Perfume Garden bring another highlight of the venue. Over 700 lively butterfly shaped pieces made of mother of pearl characterized the chandeliers, adding a natural sense to the venue and speaks the brand philosophy of the many organic brands therein.

Four 80 sq. ft. spacious facial rooms provide customers with facial and beauty services offer by brands and experiencing their new products. A special multi-function room with unique lighting creates the different lighting environment to allow brands and customers to experience different make-up effects. This room runs regular beauty and skin care workshop to promote interaction between customers and brands, sharing of experience and
information pm skin analysis, perfume, make-up, thus allowing customers to personally experience and uplifting their own confidence and image.

To allow shoppers to shop and tour the venue in the most relaxes and unobstructed manner, a luggage concierge allows shoppers to drop their luggage and enjoy their shopping.

The design and operation philosophy of “JA Avenue” is to allow shopper to personally experience and directly interact and exchange their feelings with brands and vice versa. The avenue will provide locals and tourist a one-stop-shop premium beauty service and cosmetics and beauty product shopping experience. It sets a new benchmark for Macau’s beauty service.

To celebrate the opening, JA Avenue is offering some great promotions. The more you spent, the more reward you will receive. Irresistible wave-after-wave rewards offered by JA Avenue.

1. Each over net MOP1,000 purchased unit will receive a free shopping coupon valued MOP 100;

2. Each over net MOP5,000 purchased unit will receive a free shopping coupon valued MOP 600 ;

3. Purchase over MOP200 will enjoy two hours free parking at Oceanus building (subject to the
availability of parking space)

4. Each over net MOP300 purchased unit will receive one free ferry tickets from either Macau to Tuen
Mun (while stock last)

5. Each over net MOP600 purchased unit will receive one round trip free ferry tickets from Macau to
Tuen Mun (while stock last)